The Most Strategic Instagram Features For Actors
We know that Instagram can often feel overwhelming - I mean, heck, there are a lot of different features and types of content to create on there!
But what type of content is most strategic for your acting career? I'm giving you the scoop on the 4 most important types of posts to make on Instagram for creatives AND the order in which you should prioritize them to grow your social media following for your acting career and connect with your existing followers.
P.S. Prefer to watch your content instead of read? Click here to watch on YouTube!
Main Feed Posts:
What is it? All the primary content you share that appears on your Profile feed, the Explore page, associated hashtags, and on the Main Feed of your followers. Can be a single photo, carousel of multiple photos, video, or reel.
Can help expand reach, visibility, and following.
Great way to serve your audience with value and strengthen your personal brand.
In general, most actors seeking growth in their account need to be posting more on their Main Feed and less on their Stories (see below!)
Reels:
What is it? Short-form, reels-style videos which are shared to your Reels tab and Main Feed.
The most helpful type of video content on Instagram.
Can help expand reach, visibility, and following.
Great way to serve your audience with value and strengthen your personal brand.
Stories:
What is it? Photo and video content created for your Stories feed (accessed through your profile photo). These disappear after 24 hours.
The second-most helpful type of video content on Instagram.
Great way to help create a deeper connection between you and your existing followers in ways you can’t on main feed posts.
Does not help grow your following because they have a limited time up and are not searchable.
Videos:
What is it? Videos that are NOT Reels which are stored on your videos tab and main feed.
The third-most helpful type of video content on Instagram.
Great option for sharing your full-length reels or clips from specific projects.
Actor life is BUSY, so if you're going to be on social media, you should be putting that time into the most strategic types of content for your career. But this is only the tip of the iceberg when it comes to not just using social media, but using it strategically for your acting career. Join us in The Social Media Script online program to dive deep!
You'll get the full training on how to create your own social media plan for your career, 100+ (3 months worth) of actor-specific prompts and ideas that you can customize for your personal brand, and a bi-annual social media trends update on what's new so you can stay up-to-date!
P.S. THERE ARE THREE WAYS I CAN HELP YOU WITH YOUR ACTING CAREER RIGHT NOW:
1. Join The Social Media Script program!
Get 150+ social media post prompts, 8+ modules of training videos, and a bi-annual update on the latest trends and ideas for social media -- all custom-created with actors and performers in mind!
2. Get my eyes on your acting career for a personalized marketing strategy
3. Download my FREE Instagram Guide for Actors:
No more wondering "what to post?". These 50 Instagram Post Prompts For Actors will set you up for success and help you create content for social media that will help you connect with the right people and grow you fanbase online!