When Should Actors Post Film or TV Set Photos on Social Media?
If you booked a role on a TV show or film, you have every right to be super excited! But should you post about it on social media? Can you post a photo from your day the same day you are on set? What type of photos and videos are not okay? Read on to find out.
Watch this video on YouTube for more!
When is it okay to post videos and pics from set?
For most SAG-AFTRA film and television shows, you should not post any photos or videos from your time on set until after the project has been released to the public.
As silly as it might seem to you now, I have heard terrible stories about actors who posted photos from set before a project has been released and it resulted in either: them being kicked off the set and their role recast, their role being edited out of the final cut of the film or show, monetary fines and penalties, and making a poor and memorable impression on key decision makers.
The reason is because in many cases, the actors broke a confidentiality agreement they had signed. In many other cases though, the actor’s post not only broke an NDA but also spoiled key character or plot moments, costing the studios serious money and creating PR scandals they then had to deal with. It’s not small matter. Fight the urge. Save those posts for after the project is out.
Keep your location settings OFF when posting anything from on set
If you’ve been rolling your eyes at the concept of this article, we encourage you to take an extra close read at this section. Being careful with social media on set isn’t just about not spoiling the film or show, it’s also about safety for the entire cast and crew. Whether you are posting something appropriate or inappropriate, if your “Location Services” are on, it could reveal the location of the production’s set, basecamp, or other filming locations which could create big issues for the safety and sanity of everyone there that day. This is a key element that many television network executives require actors to follow because it really is that serious.
So when you’re booked on set, be sure to turn automatic location tracking services off, and do not intentionally add it either. Yes, even if it’s just a photo of your cat or breakfast.
What should actors avoid posting on their day on set?
As a general rule of thumb, any of the following types of posts made on the day you’re on set, or the days following (prior to the film or TV episode being released) are not allowed (unless you are given specific permission from production):
Any selfies of yourself in your character’s hair/makeup/wardrobe
Any photos of other actors in their character’s hair/makeup/wardrobe
Photos of you scripts, call sheets, character name on your trailer, or any other project-revealing paperwork
Images of key props, sets, or other identifying backdrops from the production
Group cast and crew photos on the set
Anything that reveals the titles, character details, plot, etc. of the project.
How to make sure Actors Don’t Violate their NDA’s
There are two key ways to make sure you know the rules for your particular booking surrounding social media posts. First, actually read your contract and NDAs. They should outline any and all rules and guidelines for what you can tell others about your role and involvement with the movie or TV show. Remember, these are legally binding documents that you are signing, so you should be very familiar with everything listed in them before you sign. If there are explicit rules about what you can post and when and you break them…legally there can be consequences.
Second, when in doubt, ask! Your PA is a great person to start with. If they don’t know the answer, they can direct you to someone who does know the answer. This can also help you relax and know that everyone is on the same page - and hey, maybe you’ll even make a friend who can help you snap a pic or two for later!
Why It’s Better to Wait to Post Your Acting Photos From Set
Beyond making sure you are adhering to the NDAs and contracts you signed, waiting to post until the project is out is actually more strategic for your career because it could open up additional marketing opportunities such as press and PR on podcasts, shows, and articles. When the world is already looking forward to or excited about that film or TV show, you can leverage that for your own career. While you’re shooting, however…people won’t know or care nearly as much. Think ahead, actors!
P.S. There are two ways I can help you with your acting career right now:
1. Join The Social Media Script program!
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